Elmore Just founded Louisville Golf in 1974. The Kentucky-based company quickly became the industry’s leader in the design and production of Persimmon golf clubs. Just, joined by his four brothers (Ron, Mike, Robert, Gerard), invested heavily in research and development to improve the quality of Persimmon wood used in golf club heads and published a book entitled The Persimmon Story promoting the Persimmon species’ unique qualities for golf.
In the 1980s Louisville Golf manufactured Persimmon heads for some of the golf industry’s most respected companies: Hogan, Wilson, Spalding, Tommy Armour and Ram to name just a few. When many wooden golf club manufacturing plants closed due to increasing production costs, with metal “woods” being cast overseas, Louisville Golf found a niche for its handmade Persimmon woods and custom hardwood putters in the 1990s introducing the SMART Oversized Persimmon driver (the first of its kind) and the NIBLICK Persimmon fairway woods (a design that today carries a money-back guarantee).
Presently Louisville Golf makes some of the finest Persimmon woods ever offered, keeping the tradition alive for golfers who have experienced the pleasure of hitting a wood golf club and want to pass that on to a generation that largely has never experienced the satisfaction and sound of a well-struck Persimmon wood.