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		<title>Adidas to sell its golf brands</title>
		<link>https://golfequipmentmy.com/adidas-sell-golf-brands/</link>
		
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		<pubDate>Thu, 05 May 2016 07:53:11 +0000</pubDate>
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					<description><![CDATA[<p>Adidas said on Wednesday that it would sell of its golf equipment brands, as it published &#8220;record&#8221; quarterly results showing a strong performance in the United States, a key market for the German sports giant. Following a &#8220;strategic review&#8221; of its golf business, Adidas said it would &#8220;actively seek a buyer&#8221; for some of its [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://golfequipmentmy.com/adidas-sell-golf-brands/">Adidas to sell its golf brands</a> appeared first on <a rel="nofollow" href="https://golfequipmentmy.com">Golf Equipment</a>.</p>
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										<content:encoded><![CDATA[<p>Adidas said on Wednesday that it would sell of its golf equipment brands, as it published &#8220;record&#8221; quarterly results showing a strong performance in the United States, a key market for the German sports giant.</p>
<p>Following a &#8220;strategic review&#8221; of its golf business, Adidas said it would &#8220;actively seek a buyer&#8221; for some of its top equipment brands, including TaylorMade, Adams and Ashworth.</p>
<p>The firm said it would focus on selling golf shoes and clothing through its Adidas Golf brand.</p>
<p>&#8220;Now is the time to focus even more on our core strength in the athletic footwear and apparel market,&#8221; said Herbert Hainer, the firm&#8217;s chief executive. </p>
<p>The golf business has proved to be an Achilles heel for the firm with sales plunging amid a sharp decline in the Russian market.</p>
<p>Due to the subsidiary&#8217;s poor performance, Adidas was twice forced to downgrade its annual forecasts in 2014,spoiling any boost from the Football World Cup in Brazil.</p>
<p>Despite restructuring efforts, the golf business saw sales decline by 1.7% in the first quarter &#8211; to €275 million ($316 million).</p>
<p>With the sale of the golf division, the firm appears to be concentrating on its core brands of Adidas and fitness specialists Reebok.</p>
<p>At the same time, Hainer confirmed &#8220;record&#8221; results in the first quarter, with a 59% rise in net profit to €351 million.</p>
<p>Hainer said he was &#8220;particularly please&#8221; with the performance in the United States where sales rose by 22% when currency fluctuations were taken into account.</p>
<p>Adidas is traditionally the world&#8217;s number two in terms of sports equipment, behind Nike, but has seem the gap with its rival widening recently. </p>
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