Adidas and Nike are moving their focus away from golf equipment toward apparel, as the sport fails to connect with millennials. On Thursday, Adidas Golf announced that it was entering a multiyear apparel and footwear deal with American pro golfer Dustin Johnson. While a new deal typically wouldn’t typically signal that something is wrong in… Read More

Adidas said on Wednesday that it would sell of its golf equipment brands, as it published “record” quarterly results showing a strong performance in the United States, a key market for the German sports giant. Following a “strategic review” of its golf business, Adidas said it would “actively seek a buyer” for some of its… Read More