Adidas and Nike are moving their focus away from golf equipment toward apparel, as the sport fails to connect with millennials. On Thursday, Adidas Golf announced that it was entering a multiyear apparel and footwear deal with American pro golfer Dustin Johnson. While a new deal typically wouldn’t typically signal that something is wrong in… Read More

Nike announced on Wednesday that it will transition out of the golf equipment business, another sign that the sport is failing to draw new participants. The company said in a statement that it will “accelerate innovation” in its golf footwear and apparel business. At the same time, it will move away from selling equipment for… Read More