Adidas and Nike are moving their focus away from golf equipment toward apparel, as the sport fails to connect with millennials. On Thursday, Adidas Golf announced that it was entering a multiyear apparel and footwear deal with American pro golfer Dustin Johnson. While a new deal typically wouldn’t typically signal that something is wrong in… Read More


According to multiple reports, Arnold Palmer passed away at age 87. Palmer won 62 PGA tournaments and seven major championships in a career that spanned more than 40 years. He also became a renowned golf course designer and a trusted advertising pitch man, helping sell products ranging from golf equipment to iced tea. In 19958,… Read More


Callaway Golf Company announced it has entered into an agreement to acquire Toulon Design. Based in Vista, California, Toulon Design is a premium milled putter company specializing in performance-driven design and exceptional customization. Sean Toulon, the company’s co-founder is an established innovator in the golf industry with more than 30 years of experience; he will… Read More


Wilson Sporting Goods is moving its corporate headquarters to Prudential Plaza in Chicago’s Loop neighborhood. The 102-year-old company is moving the entire workforce of about 400 people at its current corporate headquarters on the Far Northwest Side, including employees working from the Louisville Slugger and DeMarini brands and Finish parent Amer Sports, said Wilson President… Read More